I am often asked 'What is Cayenne' - this is not the easiest question to answer because this amazing platform, designed for business, is so different. Here is the official Overview written by no less a personage than our CEO Chuck Baker:
New Overview of Cayenne, Next Generation Social Media
Cayenne helps people connect, engage, build relationships, gather business intelligence and monetize content - with complete privacy and ownership of their data. Cayenne gives users their own “corner of the Internet” by creating a central, personalized web profile to upload media, share content, import and sync social media posts, discover what’s happening, send email and chat. By connecting people around their interests with full control over how long, with whom, and on what terms (e.g ad-free, full or partially branded) the content is shared, Cayenne introduces the “micro-social network.”
I have also been asked 'Who is Cayenne aimed at, what is the target market' ?
Here is my personal view, short answer - everyone and anyone.
Free Entry - suitable for private use, upload pictures and share privately with friends and family who may be on different continents! Use publicly in a similar way to Twitter, but without the 140 character limit.
Small Businesses - create content once and post to Cayenne, then widen your exposure by posting to Facebook, LinkedIn, Twitter and Google+ saving a massive amount ot time, while being more effective. In addition, send said content to targetted email lists thus increasing open rates, click throughs and sales.
Medium Sized Businesses and Corporates - White label your Cayenne profile, and / or add it as a sub-page to your website. Add multiple users across locations, which can also be across countries and contitnents; for example a large hotel chain with Worldwide coverage.
Analytics - awesome control by bringing into one place what is happening in Cayenne, and with the four platforms mentioned above; see who viewed, shared and engaged!
This is just the tip of the iceberg!
Stop Press - look out for an amazing website builder due to go live April 2nd 2015.